50 Must-Have Content Ideas for Your Email Newsletter

Email newsletters are a win-win. They benefit companies and consumers alike. Why? Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience.

One of the best parts about email newsletters? Creating them is easy! The not-so-easy part is generating content for newsletters month after month—it can prove challenging for even the most seasoned marketer. But, we’ve got your back. Read on for 50 must-have ideas for your next email newsletter.

Company Information

It’s always a good idea to keep subscribers in the know about your company, and email newsletters are a perfect way to fill them in about recent milestones, awards and good press.

Product Updates and How-Tos

Of course, you’ll want to provide product updates in your email newsletters, but the key is to mix-up the formats. Sure, text is great, but try including videos, photos and other images to provide cool visuals along with the content text.

Content, Content, Content

There are so many opportunities to build your audience with content that’s not directly related to your company or product. So, be sure to make room for something fun and educational. Content often performs better than promotions— and constant “me-talk” can grow tiresome.

Put a Human Face on Your Business

Building personal relationships with your subscribers helps you develop brand loyalty and a sense of trust—and people are more likely to trust your business if they know that real, live people work there. Use your email newsletters to spotlight your teams and add personality.

Help and Support

Newsletters are also a great way to proactively reduce the volume of help desk calls or emails. Posting FAQs, challenge resolutions, resources, and training classes helps people find the answers they need without involving your customer service department.



Event Information

For sure you’ll want to mention any upcoming events in your email newsletters, too. You’ve probably promoted the event in other ways, so this is just an additional chance to build excitement, sell tickets, or increase views.