A Modern Marketer’s Guide to Growing an Email List
May 8, 2020
In order to maximize your email marketing, you’ve got to grow a great list of engaged people to send to.
Today, email is as popular as ever. We’ve learned how to personalize our emails, automate messages, use dynamic content and optimize the design for mobile devices. A recent report from eConsultancy now ranks email as the #1
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most effective channel at driving ROI. But in order to maximize your email marketing, you’ve got to grow a great list of engaged people to send to. After all, it’s common to lose 20% of your subscribers each year to attrition.
So it’s important to have a great strategy for growing your list— not to mention the persistence to keep it up. Read on as we share actionable tips that every modern marketer can use to grow a thriving list.
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